Marketing Technology Director| Hawaiian Airlines, Honolulu

Website Hawaiian Airlines

If You are Looking for Jobs in Honolulu, Check out this Marketing Technology Director Job vacancy in Honolulu. Partner directly with other marketing leaders to modernize and empower the marketing organization through the development of new digital marketing capabilities across owned and paid direct-to-consumer channels with a focus on driving acquisition, loyalty, upsell and cross-sell as well as supporting delivery of a customized guest experience at every digital touchpoint.

Lead a growing team of Hawaiian Airlines employees, contractors, and vendor partners to support the Marketing organization on a wide range of technology, data, and process improvement efforts.

Your Duties And Responsibilities as a Marketing Technology Director

  • Partner directly with other marketing leaders to modernize and empower the marketing organization through the development of new digital marketing capabilities across owned and paid direct-to-consumer channels with a focus on driving acquisition, loyalty, upsell and cross-sell as well as supporting delivery of a customized guest experience at every digital touchpoint
  • Lead a growing team of Hawaiian Airlines employees, contractors, and vendor partners to support the Marketing organization on a wide range of technology, data, and process improvement efforts
  • Partner with marketing management, senior leadership, and IT leadership to develop, implement and utilize marketing technology, data, and analytics platforms to enable capabilities such as marketing automation, personalization, and predictive modeling
  • Work with internal and external stakeholders to develop and drive strategies and methodologies with a targeted outcome of improving digital campaign and channel effectiveness, driving acquisition growth and guest engagement, and championing a structured customer-centric approach across all touchpoints along the customer journey
  • Provide an integrated multi-year roadmap to expand the inclusion of digital touchpoints/channels, enhanced data availability, audience, and segmentation refinement, testing, tracking, and reporting

Who Can Apply For This Position 

  • Bachelor’s degree or equivalent professional work experience
  • 6 years of professional experience; 2 years of which are managing people
  • Broad functional experience in areas of marketing such as marketing strategy, marketing analytics (including web analytics), data analytics, market research (qualitative and quantitative), and digital test and learn
  • Mastery of data modeling, including data querying, structuring, and processing
  • A demonstrated ability to lead a dynamic team of people and get results through others
  • Experience in the enablement and utilization of marketing technology and data infrastructure (e.g. Adobe, Salesforce, Oracle) for campaign development, testing, and business insights (collecting, analyzing, summarizing, and reporting of statistical data)
Job Details  
Company Name : Hawaiian Airlines
Location : Honolulu, HI 96819, USA
Job Type : Full-Time

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